Undertone, the creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced today that it has been recertified by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Program for the second year in a row.
TAG’s Certified Against Fraud Program was launched in 2016 to combat invalid traffic in the digital advertising supply chain. TAG was created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB) and works collaboratively with companies throughout the digital ad supply chain to combat invalid traffic.
Undertone received the TAG Certified Against Fraud Seal for its compliance with TAG’s rigorous set of anti-fraud requirements. Undertone’s compliance underscores its support of the Program, as well as the company’s commitment to helping stop fraudulent traffic across the ecosystem.
Undertone was an important early participant in the TAG Certified Against Fraud program with its initial certification in May 2018. This is the company’s second time through the recertification process, and Undertone continues to meet the program’s rigorous standards which are strengthened each year to meet new and emerging threats.
“We invest in keeping on top of every potentially harmful practice that attempts to corrupt the industry supply chain,” says Dan Aks, President of Undertone. “Our desire is to lead the industry on the right path, because cleaning up fraud is helpful for everyone.”
“To fight the criminals who profit from ad fraud, we must work together as an industry to set high standards, share information, and build a common set of defenses,” said Mike Zaneis, CEO of TAG. “We are pleased to recognize Undertone with its second recertification in a row for its efforts to fight digital ad fraud, and we look forward to continuing to work with them on this collaborative effort moving forward.”
Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.