If digital advertising had a word of the year, 2014’s might well have been “programmatic”. But underneath all the buzz, what’s really going on? To find out, we asked marketers, agencies, and publishers what they really think about programmatic advertising – and how they’re putting it into practice.
If digital advertising had a word of the year, 2014’s might well have been “programmatic”. But underneath all the buzz, what’s really going on? To find out, we asked marketers, agencies, and publishers what they really think about programmatic advertising – and how they’re putting it into practice.
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