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“Marketing To Older Adults in the Era of Longevity: A Call and Guide to Action”

The Global Coalition on Aging (GCOA), the world’s leading business voice on aging, convened its third High-Level Silver Economy Forum on December 6th and 7th in New York. The forum primarily concentrates on promoting policy that aligns with health and public finance for improving senior citizen lives via prevention and/or remediation. Dan Aks, Undertone by Perion President, had the privilege of moderating a panel called The New Joy: The Future of Fun in the Silver Economy which focused on tapping the commercial aspects of the enormous wealth and spending of older adults, and the self-induced hurdles to reaching that market. Addressing the senior market can be both highly profitable and enjoyable for product designers and marketers and offers a large swathe of our fellow citizens a chance to reap the rewards of fun earned through their long years of contribution.

Stereotypes persist, however, preventing maximum access to and exploitation of the market. The truth is, the “New Old” has arrived. Adventure travel, augmented reality headsets, online dating, fashion statements, movies about grown-ups – this is no longer your grandparent’s retirement life. And with this perspective on living and new, enthusiastic active aging comes the advent of a new focus on fun for a population that has been heretofore ignored or relegated to rest and passivity. Businesses have been slow to adjust their scopes, yet this older market controls the largest portion of disposable income and research backs the benefits of fun both for healthy longevity and for economic growth across industries, from travel and leisure to gaming and technology. This panel’s primary objective was to discuss how the exploding Silver Economy opportunity is reshaping the customer base and business.

Read the full article HERE.

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Find The Way: The True BIG Creative

The Way We Were

Those with lots of gray hair in this business (including the authors) will recall that the eminent dean of measurement, the ironically named David Poltrack, determined that 70% of the effectiveness of a TV ad was related to the creative content — even Google quotes it. Get the creative narrative right, and you’re more than halfway there, regardless of the media strategy. Of course, in those days the targeting choices were very limited, as broadcast reach was highly concentrated. With limited channels and the Internet in the realm of DARPA researchers, it was easy to reach just about everyone but far more difficult to persuade those to whom the ad was particularly relevant. Targeting in those days was best performed in special interest magazine publishing (we miss Soap Opera Weekly).

Full Paper: Find A Way: The True BIG Creative

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How Undertone and Mindgruve’s privacy-safe cross-platform campaign helped a financial services company exceed its goals.

The financial services industry is highly competitive, and companies must look for innovative ways to stand out and reach their target audience. One such example is a major financial services company that partnered with our team at Undertone and Mindgruve, to create a campaign that was not only successful in driving awareness but also helped to increase engagement. Let’s take a closer look at the campaign and how the client’s goals were achieved.

Read the full case study here.

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The Right Way To Measure Media

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The quote, from retail magnate and marketing pioneer John Wanamaker, is over 100 years old. Despite digital media’s promise of accountability, many retailers still struggle with this attribution conundrum.

The goal of understanding how marketing and advertising resources are consumed and determining the return on those efforts is necessary to optimizing the marketing mix. Attribution model after attribution model is developed, with endless amounts of touch point data attempting to determine the magic ingredients that drove consumer behavior. Using the wrong models and approaches can lead to exactly the wrong conclusions, thereby being precisely wrong rather than vaguely right. Many are waiting for the perfect model. The situation seems to closely parallel Waiting for Godot, and for those who implore more rationality in media measurement, bringing a rope in the final scene echo as well!

We’ve written this paper because we’ve witnessed first-hand the misleading results of ham-fisted and sometimes lazy models. At Undertone, we offer unique High Impact digital circulars, recipe ads, and more, all personalized through a slew of AI-driven selected variables that drive sales lifts leading to 15x to 19x ROAS. These state-of-the-art products can stymie old and tired media models. This is because, in some retailer attribution models, high impact display is treated with the same modeling considerations as boring, small and entirely missable standard display ads. Of course, this is plain wrong, yields misleading results and is hurtful to retailer aspirations.

This note attempts to better explain what drives retail store visits, and perhaps a simpler and more effective means of being largely right in motivating people to make a trip to the local grocer, department, or specialty store.

Check out the full article here: https://drive.google.com/file/d/10SV8ace9Lts9RnBb6kWwNgmLoMBYftze/view?usp=sharing

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Print & Digital Circulars: Optimizing the Mix

A Retailer’s Weekly Circular provides an undeniable value to consumers which will never go away.

However, as consumer’s media consumption habits have evolved, so has Retailer’s distribution of such content- shifting more dollars from the classic newspaper supplement into digital methods. Undertone’s President, Daniel Aks, and Retail Sales Director, Jillian Harris, take a deep dive into the weekly circular, the value of a digital vs. print strategy, and how brands can optimize their media mix with digital to provide maximum impact & efficiency.

Check out their take : Print & Digital Circulars: Optimizing the Mix

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Undertone Named Ad Age Best Places to Work 2023

Undertone has been named one of the Ad Age Best Places to Work 2023, an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership.

Ad Age honored the winners and revealed the rankings in Ad Age’s Best Places to Work print issue (published Jan. 23) and online at AdAge.com.

Ad Age Best Places to Work 2023 honors 50 companies that did a standout job over the past year as the ad business met with the challenges of a weakening economy, changing media market and a continued tight talent pool.

The winners—top companies with 200 or fewer employees and top companies with more than 200 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees.

Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (75% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (25% of the score).

“The tight labor market forced every business in the industry to compete for talent, and the 2023 Best Places to Work winners proved the value of understanding what employees want today,” said Dan Peres, president and editor-in-chief of Ad Age. “Companies will face challenges this year with the economy and ongoing effects of the pandemic, but winning workplaces understand that taking care of employees is central to business success.”

Ad Age produced Best Places to Work 2023 in partnership with Best Companies Group, a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, brand or corporate marketing departments or groups and in-house agencies of marketers.

About Ad Age
Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

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Perion’s High Impact CTV Ad Suite Propels Growth as World Cup 2022 Drives Record-Breaking TV Audience

TEL AVIV & NEW YORK–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ & TASE:PERI) a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display/video/CTV advertising – today announced that its CTV advertising solution is capitalizing on increased demand from advertisers for its High-Impact Live CTV ads suite during the FIFA World Cup Qatar 2022 games.
Demand is strong from several fast-growing market sectors – including sports betting and video games – that seek to leverage Perion’s High-Impact ad units which are highly suitable for high engagement programming like the World Cup.

Doron Gerstel, Perion’s CEO, stated, “Perion has continually demonstrated its ability to capture revenue based on macro trends and immediate opportunities. The World Cup performance is a perfect example. Advertisers know that our High-Impact CTV can drive four times the lift in site visits over regular CTV, and more than three times the conversions. That powerful engagement is even more important here, given that the World Cup as a key event for our clients – new and existing. They are investing in the game and benefiting from the significant potential of CTV engagement and connectivity.”

Since the World Cup is in Qatar at eight hours ahead of Eastern Standard Time (EST), all games are played early in the day shifting the traditional viewing window, thus creating another prime time. According to FIFA, the English-language coverage of USA’s game on November 25th, 2022, against England was the most watched men’s soccer match on U.S. TV ever. Viewers are watching the games both live and recorded, grabbing the attention of millions.

Perion’s High-Impact CTV helps ads break through; the CTV formats draw more attention to the advertiser’s commercial, enhance branding, and highlight key messages. These CTV formats can include branding with the advertiser’s logo and custom background imagery surrounding the ad, all of which are custom designed toward the campaign’s specific objectives. Ads that utilize Perion’s High-Impact CTV are highly effective and result in elevated levels of unaided awareness, intent, site visits, and on-site actions.


About Perion Network Ltd.

Perion Network Ltd. is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display, including video and CTV advertising. These channels are brought together by Perion’s intelligent HUB, which integrates Perion’s business assets from both sides of the open Web, providing significant benefits to brands and publishers.
For more information, visit our website at www.perion.com

Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements, and our preliminary results also constitute forward looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by Perion with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2021 filed with the SEC on March 16, 2022. Perion does not assume any obligation to update these forward-looking statements.

Source: Perion Network Ltd.

Contacts
Dudi Musler
VP Investor Relations
+972 54 787 6785
dudim@perion.com

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Stop & Shop Drives 33% Lift in Store Visits Using SORT™ – Undertone’s Privacy-First, Cookieless Technology

June Marketer of the Month case study features first-to-market grocery advertiser

 

Undertone, a Perion Network Ltd. (Nasdaq:PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Stop & Shop, a neighborhood grocer with a focus on fresh, healthy options at a great value, as its June Marketer of the Month case study.

 

Stop & Shop launched its ecommerce website in late 2020 to meet their customer’s and the marketplace’s shifting needs. Goals for this revamped campaign include driving sales, building brand recognition, and propelling growth within existing and new customers. To prioritize consumer privacy and prepare for the deprecation of cookies, Stop & Shop utilized SORT (Smart Optimization of Responsive Traits), Undertone’s proprietary and full privacy-compliant cookieless targeting solution. Altogether, the campaign drove omnichannel activities with a 33% incremental lift for in-store visits.

 

“Going into 2022, Stop&Shop wanted to ensure that we were ready for the cookieless future and that we were working with partners that were putting both privacy and innovation first.  SORT checked all the boxes. We were able to run it alongside our traditional targeting methods, it was scalable across our geo-specific campaigns, it was so easy to activate and best of all, we are seeing it significantly outperform our 3rd party cookie-based tactics. We now feel confident that when cookies truly are a thing of the past, we are fully prepared!” Shoshana Przybylinkski, Media Director, AMP Agency, the agency for Stop & Shop.

 

As the first-to-market grocery advertiser for SORT, Stop & Shop had a seamless experience, especially with nothing needed from the agency, brand, consumer or publishers to activate the campaign. The holistic approach ran on Undertone’s traditional and retail specific division to deliver engaging high impact experiences and personalized, dynamic circulars. Additionally, optimizations made during the campaign shifted budget into this new, privacy-first tactic and increased overall performance.

 

“Stop & Shop is a trend-setting brand that is putting consumer privacy at its forefront while getting ahead of the future of targeting in cookieless world,” said Dan Aks, president at Undertone. “The campaign success from Stop & Shop and across the board for other industries exemplifies SORT’s ability to deliver on privacy while improving customer engagement, enhancing user experience, and increasing overall consumer satisfaction. We are very pleased with the results from our campaign with Stop & Shop and look forward to continuing this partnership.”

 

Stop & Shop utilized a multiformat and multiscreen approach to reach consumers at key moments of receptivity through interstitial, inline and adhesion formats. The campaign was geo-targeted to 415+ stores across five different designated market areas (DMA). The markets include Boston, MA, New York, NY, Providence RI, Springfield, NJ, and Hartford, CT.

 

Find more information on Undertone’s Marketer of the Month case study with Stop & Shop here.

Want to learn more about SORT™? Email: sort@undertone.com

 

About Perion

Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

 

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

 

About Stop & Shop
A neighborhood grocer for more than 100 years, Stop & Shop offers a wide assortment with a focus on fresh, healthy options at a great value. Stop & Shop’s GO Rewards loyalty program delivers personalized offers and allows customers to earn points that can be redeemed for gas or groceries every time they shop. Stop & Shop customers can choose how and where they want to shop – whether in-store or online for delivery or same day pickup. The company is committed to making an impact in its communities by fighting hunger, supporting our troops, and investing in pediatric cancer research to help find a cure. The Stop & Shop Supermarket Company LLC is an Ahold Delhaize USA Company and employs 58,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. To learn more about Stop & Shop, visit the website

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Ambetter Educates Over 2 Million Consumers About Healthcare Options During Open Enrollment Period Using SORT™, Undertone’s Cookieless Technology

Undertone’s May Marketer of the Month Case Study Features Top Health Insurance Marketplace

 

NEW YORK – May 3, 2022 – Undertone, a Perion Network Ltd. (Nasdaq:PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, has featured Ambetter, America’s number one marketplace health insurer, in its latest Marketer of the Month case study series highlighting forward-thinking advertisers that put consumers and privacy first.

 

As a result of its partnership with Undertone and being one of the first advertisers to utilize SORT (Smart Optimization of Responsive Traits), Undertone’s proprietary cookieless technology, Ambetter outperformed key campaign metrics and increased customer awareness about the healthcare Open Enrollment Period while generating new business and engagement. Using SORT technology alongside a blend of high impact and connected TV (CTV) units to reach consumers across screens, Ambetter was able to achieve a significant increase in ad performance compared to alternative cookie-based tactics. Overall, the campaign drove 2.44 million visits to the Ambetter website, with over 68,000 consumers taking further action to learn more about Ambetter’s healthcare plans and pricing.

 

“As a healthcare brand in a highly regulated industry, we have to be stringent with the opportunities we choose to test and learn from,” said Sarah Wilson, senior media director at HLK Agency, the agency for Ambetter. “Undertone’s new SORT cookieless targeting solution was a welcome solution to our Open Enrollment campaign as it allowed a privacy-compliant way to test moving away from traditional 3rd party and pixel-based targeting and optimization models.”

 

“Through SORT, Undertone identified and optimized toward top-performing SmartGroups throughout the flight, driving a 39% and 87% lift across our core creative units, as compared to cookie-based methods. As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way.”

 

As an early adopter of Undertone’s SORT, Ambetter tested SORT cookieless targeting within larger designated market areas (DMAs) and regions to help optimize campaign results and increase clickthrough rate (CTR) performance. SORT targeting generated a 39% increase in CTR on non-expandable bottom adhesion banner ads across screens, as compared to a cookie-based approach. The technology also generated an 87% lift in CTR in Undertone’s page grabber ad format. On CTV, Undertone delivered a 98% video completion rate (VCR) on branded CTV and live CTV+ formats. Audiences enjoyed and engaged with Ambetter’s video content, driving increased awareness and favorability for the brand as the health insurance provider of choice.

 

“Turning advertising into consumer action was essential for our team to deliver during Ambetter’s Open Enrollment season helping us achieve and even exceed campaign goals,” said Dan Aks, president at Undertone. “Our SORT technology continues to build momentum for campaign success in a post-cookie advertising ecosystem through its turn-key ease of use, especially as it does not require any integrations from consumers, advertisers or publishers. This month’s case study is another testament to the strong results our team can deliver for brands.”

 

Find more information on Undertone’s Marketer of the Month case study with Ambetter here.

 

About Perion


Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

 

About Undertone


Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

 

About Ambetter

Ambetter is a health insurance offering that is available on the Health Insurance Marketplace, or exchange, established by the Affordable Care Act. It is one of the healthcare programs provided by Centene Corporation, a Fortune 25 multi-national healthcare enterprise. Ambetter is made available through local health plans and covers a wide variety of healthcare services, including preventative and wellness services, maternity and newborn care, pediatric services, mental health and substance abuse services, prescription drug coverage and more.

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Colorado Tourism Office Sees 106% Lift in Clickthrough Rates Using SORT™ – Undertone’s Cookieless Technology

Undertone Launches Marketer of the Month Case Study with Colorado Tourism Office

NEW YORK–(BUSINESS WIRE)–Undertone, a Perion Network Ltd. (Nasdaq:PERI) company and leading provider of Intelligent High Impact advertising solutions across all platforms, screens, and devices, has released its first Marketer of the Month case study highlighting forward-thinking advertisers putting consumers first after seeing great results in their campaign with Colorado Tourism Office. As a result of their partnership with Undertone and being one of the first advertisers to utilize SORT, or Smart Optimization of Responsive Traits technology, Colorado Tourism Office saw a significant lift in short- and long-term brand goals as well as overall advertisement engagement.

Implementing Undertone’s proprietary cookieless technology, SORT, Colorado Tourism Office was able to achieve a significant increase in performance across all formats compared to alternative cookie-based tactics. With over 106% lift in Page Grabber CTR, 60% lift in Page Grabber IR and a 40% increase of delivery on browsers that were previously inaccessible, the performance results drove 241K consumers to Colorado Tourism Office’s site and 330K interactions all directly from Undertone’s High Impact formats, Page Grabber and Brand Reveal.

“The Colorado Tourism Office has been hard at work discovering targeting solutions that are future-proofed,” said Colorado Tourism Office. “When we presented with the opportunity to test out Undertone’s new cookieless targeting solution, SORT, we jumped at it. In the tests we ran, we were able to reach entirely new audiences by scaling our delivery on previously inaccessible browsers, and results also significantly exceeded our cookie-based targeting tactics. Scale, privacy, and performance? Can’t beat it.”

As the first-to-market adopter of Undertone’s SORT, Colorado Tourism Office utilized the privacy-first alternative to traditional targeting tactics to generate brand awareness and consumer interest in visiting the state.

A brand and creative diagnostic of the campaign delivered in outstanding results from System1, a global advertising effectiveness, brand equity and innovation firm. It received 5 stars in long-term effectiveness, based on emotional intensity, total emotions and positive emotions, and an exceptional short-term sales spike, based on emotional intensity and unaided brand awareness. More than four-out-of-five of those exposed to the ad were likely to consider Colorado for their next vacation. The state’s variety and beautiful scenery drove happiness and surprise: the two most valuable and positive emotions.

“Long-term effectiveness as well as short term immediate sales spikes resulted from our campaign with Colorado Tourism Office,” said Dan Aks, president at Undertone. “With SORT’s real time, human-based solution, our technology utilized what a person is doing in the moment to predict what advertisement they want to see – it is fluid and real – just like humans. We’re excited about the strong results and look forward to continuing to revolutionize the post-cookie advertising ecosystem to deliver exceptional outcomes for our partners.”

Undertone utilized data-derived insights and SORT technology to reach Colorado Tourism Office’s target audience and influence travelers to visit all areas of the state and reignite bookings to support businesses, restaurants and hotels as they recover from the Covid-19 pandemic.

Find more information on Undertone’s Marketer of the Month case study with Colorado Tourism Office here.

About Perion

Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Colorado Tourism Office

Colorado is a four-season destination offering unparalleled adventure and recreational pursuits, a thriving arts scene, a rich cultural heritage, flavorful cuisine and 28 renowned ski areas and resorts. The state’s breathtaking scenic landscape boasts natural hot springs, the headwaters of seven major rivers, many peaceful lakes and reservoirs, 12 national parks and monuments, 26 scenic and historic byways and 58 mountain peaks that top 14,000 feet. For more information or a copy of the Colorado Official State Vacation Guide, visit www.COLORADO.com or call 1-800 COLORADO. Follow Colorado on Twitter, Facebook, Instagram and YouTube.