Categories
ad tech advertising data Digital advertising High Impact marketing Retail

Undertone Hires Ben Flaccus to Lead New Retail and CPG Commerce Division

September 7th, 2022, NEW YORK – Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Ben Flaccus as Managing Director of Retail. In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners. Prior to joining as Managing Director, Flaccus served in a consultancy role for Undertone for two years.

Flaccus brings nearly two decades of deep and broad experience in advertising technology and data, including leadership roles in both startups and established companies. He played a key role in developing a solution to demonstrate the efficacy of video in delivering performance against omnichannel outcomes while helping retailers deliver metrics they care about, including return on advertising spend (ROAS).

“Ben’s contributions to innovative product design are driving up to 19x returns for retail advertisers. His ability to help develop and deliver personalized solutions that our clients can activate and immediately demonstrate performance against, makes him the perfect person to lead Undertone’s Retail & CPG Commerce division,” said Dan Aks, President of Undertone. “Ben has a deep understanding of how more relevant, dynamic content, messaging and offers drive the outcomes that matter most to advertisers while yielding unique and actionable insights. He will be a tremendous asset to our growing team.”

“Undertone has a great reputation and name recognition in market,” said Flaccus. “I’m excited to build on this foundation with a new suite of retail and CPG solutions.  We can now combine Undertone’s High Impact, cross-channel ad formats with best practices around personalized and localized content, dynamic messaging and real-time offer curation and distribution. The result is more relevant, full-funnel ad experiences that deliver consistent performance against omni-channel sales goals and drive ROI.”

Among Undertone’s core competencies is its ability to create engaging, interactive, and high impact advertising experiences across display and video and combine those experiences with a set of best practices around personalization, localization, and integration of real time offer content to drive omnichannel outcomes that retail and CPG partners look for. Undertone leverages proprietary data to inform not just who they talk to but also what they say to the consumer to deliver relevant offers across all channels, including CTV that users will engage with and see.

“Ben has been a tremendous asset to the Undertone team since joining as a consultant two years ago, helping to innovate and develop cross-channel retail and CPG solutions for our clients” said Doron Gerstel, Perion CEO. “He is passionate, informed, respected and will be an inspirational member of our team as we continue to grow this division and provide solutions that bring real value and ROAS to our clients.”

Find more information on Undertone’s Retail & CPG Commerce Division email: retailmarketing@undertone.com

About Perion Network Ltd.
Perion is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising. These channels are brought together by Perion’s intelligent Hub, which integrates the company’s business assets from both sides of the open Web, providing significant benefit to its brands and publisher customers.

For more information, visit Perion’s website at www.Perion.com.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

 

Categories
ad tech advertising Brand Advertising case study cookieless Creative Digital advertising High Impact marketer of the month privacy tourism travel

Explore Georgia Delivers a Unique and Creative Experience with New Privacy-First Targeting Solution to Increase Travel to the State

NEW YORK – August 10, 2022 – Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Explore Georgia, the tourism division of the Georgia Department of Economic Development (GDEcD), as its August Marketer of the Month case study. The campaign, which used SORT™, Undertone’s privacy-first, cookieless targeting solution, highlights Georgia’s outdoor and family-friendly attractions. The technology helped drive a 71% lift in bottom adhesion CTR, compared to contextual targeting.

Explore Georgia’s goals include reaching a national audience to increase awareness of Georgia’s travel offerings beyond the regional level, build stronger perceptions and considerations of Georgia as a travel destination, and reach new and untapped audiences through cookieless targeting. To prioritize consumer privacy and prepare for the deprecation of cookies, Explore Georgia utilized SORT, Undertone’s proprietary and full privacy-compliant cookieless targeting solution. The campaign also implemented high impact creative to allow users to explore different aspects of Georgia and designed ad units to increase consideration of traveling to the state.

SORT’s technology outperformed other targeting tactics across all KPI’s and ad formats. The campaign has driven a 41% lift in page grabber clickthrough rates (CTR) verse third-party cookies, 51% lift in page grabber CTR verse contextual, 11% lift in bottom adhesion CTR verse third-party cookies, and a 71% lift in bottom adhesion CTR verse contextual.

“As Georgia emerged from the pandemic, our strategy was to welcome and invite travelers to explore all our state has to offer, from mountains to beaches and big cities to small towns. Our goal was to strengthen Georgia’s position as a must-visit destination on the national level, setting our sights beyond the regional level,” said Mark Jaronski, Deputy Commissioner for Tourism at GDEcD. “The experience Undertone was able to provide allowed us to develop an innovative targeting solution matching the evolving cookie landscape, as well as to work with our partners to design and execute eye-catching creative that informed travelers of the unique and diverse experiences that can only be found in our state, ultimately inspiring travel to and within Georgia.”

Georgia is a state with immense natural beauty and outdoor appeal, including a mix of diverse activities and attractions for all travelers. The campaign invited people who were planning future trips and positioned the state as welcoming and ready for adventure seekers.

“Georgia is a top leisure travel destination in the U.S. and our campaign with Explore Georgia captured travelers’ attention and increased consideration by letting them explore the state through an immersive and engaging creative experience.” said Dan Aks, president at Undertone. “It is more important than ever before for travel brands to help their states stand-out from the rest and the best way to do that is through High Impact advertisements. The campaigns success showcases SORT’s ability to help reach more travel intenders, while still protecting user privacy. We are very pleased with the results and look forward to implementing SORT across more campaigns, especially within our travel division.”

Undertone was also a sponsor for the 2022 Georgia Governor’s Tourism Conference, presented by Explore Georgia, which took place in Athens August 1-3. It is the premier annual event for the state’s tourism and hospitality industry, with the goal of inspiring excellence and elevating Georgia’s tourism marketing efforts.

Find more information on Undertone’s Marketer of the Month case study with Explore Georgia here.

About Perion Network Ltd.
Perion is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising. These channels are brought together by Perion’s intelligent Hub, which integrates the company’s business assets from both sides of the open Web, providing significant benefit to its brands and publisher customers.

For more information, visit Perion’s website at www.Perion.com.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Explore Georgia
Explore Georgia, the tourism division of the Georgia Department of Economic Development, is the state’s official destination marketing organization. Through its home office in Atlanta, nine visitor information centers, and a network of representatives across the globe, Explore Georgia inspires travel to and within the state through marketing programs developed and executed in partnership with the state’s travel industry. Despite COVID-19’s impact on the travel industry, Georgia’s tourism industry drove $53.7 billion in total economic impact and supported more than 410,000 jobs in 2020. Learn more at ExploreGeorgia.org.

 

 

 

Categories
ad tech advertising Brand Advertising Content Digital advertising High Impact

Regions Bank returns as sponsor for 85th year of AP Top 25 football poll

 

The AP Top 25 football poll, the longest-running poll of its kind at 85 years, and AP’s marquee college football honors will again be sponsored by Regions Bank for the 2021 season.

The preseason AP Top 25 poll will be released on Monday, Aug. 16. The preseason AP All-America team, an extension of the longest-running honor roll of the nation’s top players, will be released on Monday, Aug. 23.

The first regular-season AP Top 25 poll will be released on Tuesday, Sept. 7 and subsequent regular-season polls will be released each Sunday until the end of the regular season, with the final poll moving hours after the College Football Playoff National Championship on Jan. 10, 2022.

The preseason poll and preseason All-America team will be announced on AP lines at noon ET and  published on AP’s college football poll page and on the AP News app. The AP Sports report will also provide analysis and additional details.

Regions Bank will also sponsor AP’s full suite of postseason awards, including the AP All-America team, the AP Coach of the Year, and AP Player of the Year. The honors will be announced in December.

An expert panel of sports writers and broadcasters from AP-affiliated media around the country decide the AP Top 25, an ongoing tradition since 1936, and name the preseason All-America players for each position to first and second teams. The first AP All-America team was selected in 1925, a decade before the first Heisman Trophy.

“The AP Top 25 Poll has long been a part of both college football history and the AP brand,” said Tom Januszewski, AP’s vice president of global business development. “We are excited to team up again with Regions Bank and appreciate their support of the AP college football poll.”

Regions Bank in 2019 became the first sponsor in the AP Top 25 poll’s long and storied history.

It will also present AP’s weekly Top 25 podcast hosted by AP College Football Writer Ralph Russo.

“Regions has been a sponsor of collegiate athletics for more than 25 years,” said Abbas Merchant, Regions Chief Marketing Officer. “As the Official Bank of the Southeastern Conference, Regions and our associates know firsthand the resilience of our communities and the students, student-athletes and fans that are a part of them. We’ve all been reminded this past year of the importance of community, tradition and being together and we’re proud to continue our support by bringing the AP Top 25 and more to fans this season.”

The sponsorship was secured in collaboration with Undertone, the leader in data-driven, intelligent high impact campaigns for the world’s most prominent brands. Undertone will provide additional distribution of the branded sponsorship through its engaging, high-impact digital ad formats across hundreds of quality publisher sites and apps.

“We are honored to continue our partnership with Regions Bank and collaborate again for the second sponsorship of AP’s Top 25 football poll,” said Dan Aks, president of Undertone. “We’re very excited to be a part of the poll’s 85th year.”

A panel of more than 60 sports writers and broadcasters votes weekly throughout each season to decide the AP Top 25. All voters have an extensive background in covering college football. The poll is determined by a simple points system based on how each voter ranks college football’s best teams. A team receives 25 points for each first place vote, 24 for second place and so on through to the 25th team, which receives one point. The rankings are set by listing the teams’ point totals from highest to lowest. The mathematical formula is the same as the one used for the AP Top 25 rankings for college men’s and women’s basketball.

Newspapers that subscribe to AP Sports will get paginated pages designed by the Adams Publishing Group’s Big Sky News Design team that highlight the preseason poll results for use in print, each with space available for local advertising or content.

Follow the poll and related sports coverage on Facebook and Twitter.

About AP

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day. Online: www.ap.org

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $153 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services.  Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,300 banking offices and approximately 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

About Undertone

Undertone, a Perion company (NASDAQ:PERI), creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social to drive unmatched brand lift and audience engagement on virtually every screen and every device. Their award-winning creative team utilizes the company’s 20 years of experience and billions of impressions worth of data to intelligently craft campaigns that drive full-funnel KPIs, while making meaningful connections with the 200MM+ unique users they reach every month. Undertone brings the art and science of advertising together to construct campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com and perion.com to learn more.

 

Categories
data Digital advertising Uncategorized

Undertone Launches SORT™, a Moonshot Privacy-First Solution that Proves Cookieless Technology Can Outperform Alternatives

Results overwhelmingly exceeded cookie performance; awarded with Neutronian’s Cookieless Certification, the proprietary, patent-pending technology is the first technological outcome of Perion’s HUB.

 

 

 NEW YORK – October 20, 2021 – Undertone, the leading provider of intelligent high impact advertising solutions across all platforms, screens, and devices today announced a pivotal innovation that proves cookieless advertising can exceed the performance results of campaigns that are marked by pixel-invading privacy. Recognizing the reality of new and emerging privacy regulations and guidelines, Undertone’s data scientists developed a proprietary AI technology that identifies “common ground” traits that drive predictable and scalable target audience results across all devices, based on a variety of real-time data signals, on the fly, all without the use of cookies.

High Impact+Privacy+Performance

SORT, or Smart Optimization of Responsive Traits, is Undertone’s multi-dimensional targeting & optimization solution that uses real-time, cookieless data signals to identify users with shared traits & classify them into addressable SmartGroups.This technology is a major break-through as it allows brands to reach optimal performance by predicting how consumer groups will respond to the ad, without the limitations in scale that 3rd party targeting normally sees.

Validated across Multiple Campaigns

The multi-dimensional targeting technology – which has been validated across multiple campaigns including Colorado Tourism and Owl Labs – identifies otherwise unrecognized similarities between users, and creates different groups – which is the “Responsive Traits” component of the platform. These groupings are not static, but fluid. Users continually move between them, and SORT’s engine delivers them advertising that merges their interests with publisher context, daypart, geography, and other data points that are determined by various internal and external signals. 

SORT will ensure that all campaigns are optimized towards a brand’s most response-ready consumers with the most relevant messaging and as an added benefit, Advertisers will have the ability to display a “SORT Signal” to highlight to consumers that they are protecting their privacy. 

Moreover, Undertone has always been known for its performance, and feels so confident about the performance SORT provides that it will be offering guarantees that SORT will outperform traditional third-party targeting. 

“True innovation resolves tensions that seem irreconcilable, in this case privacy and effectiveness. Our SORT technology does just that – addressing the industry’s heightened demand to protect the privacy of consumers, while still executing effective and strategic campaigns,” said Dan Aks, president at Undertone. “Our new solution uncovers data that no other offering can, identifying the unidentifiable and providing unique insights that will be able to fuel current and future campaigns.”

 

 

Independently Certified by Neutronian

Neutronian, a pioneer of independent data quality certification, was invited to review SORTS results. After a comprehensive audit process, Undertone has been awarded with Neutronian’s Cookieless Certification for its SORT technology. Neutronian reviewed not only the solution itself, but also preliminary campaign performance test data, which showed positive indicators that SORT can outperform traditional cookie-based targeting and will conduct additional performance testing during ongoing certification monitoring.

“As the advertising ecosystem prepares for the deprecation of third-party cookies, marketers are looking for targeting alternatives,” said Timur Yarnall, CEO and Co-Founder of Neutronian. “SORT provides a scalable, cookieless targeting solution and results from initial client tests showed performance on par with or better than third-party cookie-based targeting options. Based on our review of  SORT technology, methodology and performance testing, we found this offering to provide a strong option for cookieless targeting.”

“SORT technology perfectly achieved our need for a solution that protects user privacy, while maintaining relevancy and performance,” said Mark Duffy, Senior Advertising Manager at Owl Labs. “In the tests that were conducted, we saw this new technology overwhelmingly exceeded third-party cookies’, across all of our main KPI’s.”

For more information on SORT, visit https://www.undertone.com/solutions/data-tech-measurement/ 

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Neutronian

Neutronian is a SaaS platform company providing the industry’s most comprehensive independent data quality certification. Offering a quality and compliance “bond rating” of MarTech data, Neutronian brings much-needed clarity and trust to the marketing ecosystem. Our comprehensive definition of data quality includes more than just performance and accuracy – it includes everything that a marketer or brand needs to know about a dataset before using it and provides the transparency they need to make data-driven marketing decisions. Neutronian certification also helps high-quality, privacy-compliant data providers shorten their sales cycles and increase trust with their customers. For more information, please visit neutronian.com.

Categories
ad tech advertising Brand Advertising Creative ctv Digital advertising High Impact iCTV

The Compelling Allure of iCTV

The latest evolution in CTV advertising has changed the way we create and consume ads on the big screen. Find out how this “welcome intrusion” will command everyone’s attention and a much bigger piece of the digital pie.

To download our latest whitepaper click the link below:

Undertone – The Compelling Allure of iCTV

Categories
ad tech advertising Brand Advertising Content Digital advertising High Impact Uncategorized

Unconflicted, Unparalleled, Uncompromising – Undertone Adds Connected TV Offering to Its Powerful Suite of Solutions

(Business Wire- New York, May 6th) Undertone, the pioneer of Creative Synchronized Digital Branding, today announced the release of its new, complete CTV solution powering the delivery of cross-screen brand storytelling across all connected devices and channels.

This introduction comes at a critical time for brands, because consumers are spending even more time than before the pandemic on CTV, while continuing to watch their tablets, smart phones, and laptops independently and sometimes simultaneously.

Undertone’s CTV platform delivers videos across premium channels, enabling brands to synchronize their messages at every stage of the users’ individual journey.

Further enhancing this new solution, Undertone, in partnership with TVadSync, has the ability to leverage custom ACR segments on CTV to drive incremental reach for advertisers’ linear TV buys. If users have seen a brand’s linear TV or CTV spot, Undertone can retarget those audiences across its High Impact suite to drive mid- and low-funnel digital metrics.

In summary…

Undertone is the full-service activation partner the industry has been waiting for, capable of driving performance across the full funnel.

Undertone’s offering is unconflicted because its breadth of solutions means it can offer the best campaign for each client, as opposed to competitors whose offerings are limited to CTV products and can only sell a single solution.

Undertone is unparalleled, because its partnership with TVadSync enables the integration of ACR data into its platform, offering far more robust, data-driven measurement and retargeting capabilities across Connected TV and high-impact display than have been available.

Undertone is uncompromising, because it is resolutely focused on enabling brands to tell, optimize and track their stories across all channels in real time. 

“We believe that the addition of this CTV solution – in concert with our TVadSync partnership – offers the most technologically sophisticated and brand-friendly platform available” said Undertone President Dan Aks. “With cord-cutters and “cord-nevers” representing a growing number of current consumers – a solution that links CTV to digital video, supported by our high-impact units, is what marketers need to stay ‘in sync’ with the rapid evolution of viewing habits.”

Agencies and brands are encouraged to reach out to their Undertone representative or email info@undertone.com to learn more.

About Undertone

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.