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ad tech advertising Brand Advertising case study cookieless Creative Digital advertising High Impact marketer of the month privacy tourism travel

Explore Georgia Delivers a Unique and Creative Experience with New Privacy-First Targeting Solution to Increase Travel to the State

NEW YORK – August 10, 2022 – Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Explore Georgia, the tourism division of the Georgia Department of Economic Development (GDEcD), as its August Marketer of the Month case study. The campaign, which used SORT™, Undertone’s privacy-first, cookieless targeting solution, highlights Georgia’s outdoor and family-friendly attractions. The technology helped drive a 71% lift in bottom adhesion CTR, compared to contextual targeting.

Explore Georgia’s goals include reaching a national audience to increase awareness of Georgia’s travel offerings beyond the regional level, build stronger perceptions and considerations of Georgia as a travel destination, and reach new and untapped audiences through cookieless targeting. To prioritize consumer privacy and prepare for the deprecation of cookies, Explore Georgia utilized SORT, Undertone’s proprietary and full privacy-compliant cookieless targeting solution. The campaign also implemented high impact creative to allow users to explore different aspects of Georgia and designed ad units to increase consideration of traveling to the state.

SORT’s technology outperformed other targeting tactics across all KPI’s and ad formats. The campaign has driven a 41% lift in page grabber clickthrough rates (CTR) verse third-party cookies, 51% lift in page grabber CTR verse contextual, 11% lift in bottom adhesion CTR verse third-party cookies, and a 71% lift in bottom adhesion CTR verse contextual.

“As Georgia emerged from the pandemic, our strategy was to welcome and invite travelers to explore all our state has to offer, from mountains to beaches and big cities to small towns. Our goal was to strengthen Georgia’s position as a must-visit destination on the national level, setting our sights beyond the regional level,” said Mark Jaronski, Deputy Commissioner for Tourism at GDEcD. “The experience Undertone was able to provide allowed us to develop an innovative targeting solution matching the evolving cookie landscape, as well as to work with our partners to design and execute eye-catching creative that informed travelers of the unique and diverse experiences that can only be found in our state, ultimately inspiring travel to and within Georgia.”

Georgia is a state with immense natural beauty and outdoor appeal, including a mix of diverse activities and attractions for all travelers. The campaign invited people who were planning future trips and positioned the state as welcoming and ready for adventure seekers.

“Georgia is a top leisure travel destination in the U.S. and our campaign with Explore Georgia captured travelers’ attention and increased consideration by letting them explore the state through an immersive and engaging creative experience.” said Dan Aks, president at Undertone. “It is more important than ever before for travel brands to help their states stand-out from the rest and the best way to do that is through High Impact advertisements. The campaigns success showcases SORT’s ability to help reach more travel intenders, while still protecting user privacy. We are very pleased with the results and look forward to implementing SORT across more campaigns, especially within our travel division.”

Undertone was also a sponsor for the 2022 Georgia Governor’s Tourism Conference, presented by Explore Georgia, which took place in Athens August 1-3. It is the premier annual event for the state’s tourism and hospitality industry, with the goal of inspiring excellence and elevating Georgia’s tourism marketing efforts.

Find more information on Undertone’s Marketer of the Month case study with Explore Georgia here.

About Perion Network Ltd.
Perion is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising. These channels are brought together by Perion’s intelligent Hub, which integrates the company’s business assets from both sides of the open Web, providing significant benefit to its brands and publisher customers.

For more information, visit Perion’s website at www.Perion.com.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Explore Georgia
Explore Georgia, the tourism division of the Georgia Department of Economic Development, is the state’s official destination marketing organization. Through its home office in Atlanta, nine visitor information centers, and a network of representatives across the globe, Explore Georgia inspires travel to and within the state through marketing programs developed and executed in partnership with the state’s travel industry. Despite COVID-19’s impact on the travel industry, Georgia’s tourism industry drove $53.7 billion in total economic impact and supported more than 410,000 jobs in 2020. Learn more at ExploreGeorgia.org.

 

 

 

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ad tech advertising Brand Advertising cookieless marketing privacy

A Modern Marketer’s Guide to Sweeter Success, Without Cookies

Whether cookies are here to stay or meet their fate in 2024, one thing is for sure… consumers want privacy! So, what is holding brand marketers back from making the shift to privacy-safe targeting alternatives? How can advertisers give consumers what they deserve, while also increasing campaign performance? Find out in Undertone’s latest paper: A Modern Marketer’s Guide to Sweeter Success, Without Cookies. A Modern Marketing Guide to Sweeter Success, Without Cookies

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ad tech advertising Brand Advertising Content Digital advertising High Impact

Regions Bank returns as sponsor for 85th year of AP Top 25 football poll

 

The AP Top 25 football poll, the longest-running poll of its kind at 85 years, and AP’s marquee college football honors will again be sponsored by Regions Bank for the 2021 season.

The preseason AP Top 25 poll will be released on Monday, Aug. 16. The preseason AP All-America team, an extension of the longest-running honor roll of the nation’s top players, will be released on Monday, Aug. 23.

The first regular-season AP Top 25 poll will be released on Tuesday, Sept. 7 and subsequent regular-season polls will be released each Sunday until the end of the regular season, with the final poll moving hours after the College Football Playoff National Championship on Jan. 10, 2022.

The preseason poll and preseason All-America team will be announced on AP lines at noon ET and  published on AP’s college football poll page and on the AP News app. The AP Sports report will also provide analysis and additional details.

Regions Bank will also sponsor AP’s full suite of postseason awards, including the AP All-America team, the AP Coach of the Year, and AP Player of the Year. The honors will be announced in December.

An expert panel of sports writers and broadcasters from AP-affiliated media around the country decide the AP Top 25, an ongoing tradition since 1936, and name the preseason All-America players for each position to first and second teams. The first AP All-America team was selected in 1925, a decade before the first Heisman Trophy.

“The AP Top 25 Poll has long been a part of both college football history and the AP brand,” said Tom Januszewski, AP’s vice president of global business development. “We are excited to team up again with Regions Bank and appreciate their support of the AP college football poll.”

Regions Bank in 2019 became the first sponsor in the AP Top 25 poll’s long and storied history.

It will also present AP’s weekly Top 25 podcast hosted by AP College Football Writer Ralph Russo.

“Regions has been a sponsor of collegiate athletics for more than 25 years,” said Abbas Merchant, Regions Chief Marketing Officer. “As the Official Bank of the Southeastern Conference, Regions and our associates know firsthand the resilience of our communities and the students, student-athletes and fans that are a part of them. We’ve all been reminded this past year of the importance of community, tradition and being together and we’re proud to continue our support by bringing the AP Top 25 and more to fans this season.”

The sponsorship was secured in collaboration with Undertone, the leader in data-driven, intelligent high impact campaigns for the world’s most prominent brands. Undertone will provide additional distribution of the branded sponsorship through its engaging, high-impact digital ad formats across hundreds of quality publisher sites and apps.

“We are honored to continue our partnership with Regions Bank and collaborate again for the second sponsorship of AP’s Top 25 football poll,” said Dan Aks, president of Undertone. “We’re very excited to be a part of the poll’s 85th year.”

A panel of more than 60 sports writers and broadcasters votes weekly throughout each season to decide the AP Top 25. All voters have an extensive background in covering college football. The poll is determined by a simple points system based on how each voter ranks college football’s best teams. A team receives 25 points for each first place vote, 24 for second place and so on through to the 25th team, which receives one point. The rankings are set by listing the teams’ point totals from highest to lowest. The mathematical formula is the same as the one used for the AP Top 25 rankings for college men’s and women’s basketball.

Newspapers that subscribe to AP Sports will get paginated pages designed by the Adams Publishing Group’s Big Sky News Design team that highlight the preseason poll results for use in print, each with space available for local advertising or content.

Follow the poll and related sports coverage on Facebook and Twitter.

About AP

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day. Online: www.ap.org

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $153 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services.  Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,300 banking offices and approximately 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

About Undertone

Undertone, a Perion company (NASDAQ:PERI), creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social to drive unmatched brand lift and audience engagement on virtually every screen and every device. Their award-winning creative team utilizes the company’s 20 years of experience and billions of impressions worth of data to intelligently craft campaigns that drive full-funnel KPIs, while making meaningful connections with the 200MM+ unique users they reach every month. Undertone brings the art and science of advertising together to construct campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com and perion.com to learn more.

 

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Brand Advertising brand awareness

The Uplift Collective Salutes Black History Month by Supporting Black-Owned Publishers Who Are Making History Every Day

The Collective gives underserved publishers opportunities to increase awareness and revenue, while advertisers have the ability to make meaningful media buys

NEW YORK–(BUSINESS WIRE)–In recognition of Black History Month, Undertone, a Perion Network Ltd. (Nasdaq: PERI) company and the leader in data-driven, Intelligent High Impact campaigns, announced that through its Uplift Collective initiative, it will be donating a portion of ad sale proceeds to charities and organizations selected by the company’s publisher and brand partners. February 2022 will be The Collective’s largest payout month since it launched in June 2021.

The Uplift Collective is designed to connect Undertone’s collection of minorities, women and LGBTQIA+ owned publishers – in addition to publishers that are committed to advancing social justice, environmental sustainability, and equal representation – with advertisers. The Uplift Collective then makes it easier for advertisers and brands to create real impact through mindful media buys.

Publishers in The Uplift Collective include Her Agenda, SheMedia, Black Southern Belle and more, reaching over 50 million people worldwide. By joining the Collective, Undertone provides these publishers support beyond the ad buy through tech, formats and tools, while also making it easier for advertisers and brands to spend mindfully. To date, brands from a wide array of verticals have joined this initiative including major auto, entertainment, CPG and retail advertisers. And, for each campaign running on the Collective, Undertone donates two percent of the proceeds to relevant charities & organizations, determined by our publisher & brand partners.

Testimonials from The Uplift Collective’s publisher partners:

  • “When it comes to advertising opportunities, this is about more than just a dollar, it’s about impact,” said Rhonesha Byng, founder of Her Agenda. “With an increase in our ad revenue, we can achieve sustainability that allows us to hire more, invest more, and ultimately have a deeper impact on the path to actualizing our mission. As an independent Black-woman-owned media publisher, more often than not my company, Her Agenda, has not been included in advertising budgets, so it’s powerful that Undertone has made it their mission to provide additional support and resources to change that narrative going forward.”
  • “As the most trusted, black-owned hip-hop news brand since 1995, SOHH.com is proud to partner with Undertone Uplift in their commitment to empowering publishers like us with best-in-class ad tech and unique demand direct from top brands and advertisers,” said Felicia Palmer, CEO of 4Control Media Inc.
  • “As an African American woman and founder of a lifestyle brand, it’s always been my focus to support other women through my platform,” said Michiel Perry of Black Southern Belle. “Particularly women from small, rural communities are near and dear to my heart, as rural South Carolina is my home base. I’m thrilled to be a part of The Uplift Collective, an initiative engaging, supporting, and promoting women business owners.”

Undertone and The Uplift Collective look forward to the future of enabling more minority-owned businesses to increase their reach while making an impact within their communities during and beyond Black History Month.

“Change happens when skills interact with a massive social need,” said Dan Aks, president at Undertone. “Undertone helps lift businesses in the here and now by steering revenue to current and emerging businesses, while charitable donations provide for the future. This is a flywheel Undertone hopes to nourish.”

The Uplift Collective will continue to donate a portion of its ad sale proceeds to charities and organizations as the campaign moves forward, especially in light of Women’s History Month and International Women’s Day in March.

For more information on The Uplift Collective, visit https://upliftcollective.splashthat.com/.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Perion
Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

Contacts

Kim Leone
VP,  Emerging Business, Marketing & Strategic Services
kleone@undertone.com
732.567.4133

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ad tech advertising Brand Advertising Creative ctv Digital advertising High Impact iCTV

The Compelling Allure of iCTV

The latest evolution in CTV advertising has changed the way we create and consume ads on the big screen. Find out how this “welcome intrusion” will command everyone’s attention and a much bigger piece of the digital pie.

To download our latest whitepaper click the link below:

Undertone – The Compelling Allure of iCTV

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ad tech advertising Brand Advertising CBD data

Undertone Ingests Differentiated Data From The Fyllo Data Marketplace, Giving Clients Access To A Powerful New Consumer Group

NEW YORK, February 16, 2021—Undertone, the leader in data-driven, Intelligent High Impact campaigns across screens, today announced the expansion of its audience data for ad targeting by ingesting Fyllo’s cannabis and CBD audience segments. As part of the new offering, Undertone is providing enhanced targeting with a differentiated data set from Fyllo, creator of the first and largest ecosystem of cannabis and CBD-derived purchase data. With it, marketers in mainstream consumer categories like CPG, QSR, Pharma, Alcohol and Retail can reach a previously inaccessible and untapped consumer group.

 

“You couldn’t ask for better timing for this partnership,” said Dan Aks, President of Undertone. “With the growth of the cannabis market just getting started, we believe this data will be invaluable to our clients in every vertical.”

 

2020 was a defining year for the cannabis industry, driven by powerful cultural and commercial forces. The election, where five new states voted to legalize cannabis, combined with the  “essential business” designation in response to the COVID-19 crisis brings a long-overdue legitimacy to the category and its consumers. Today, a vast majority of the US population has access to some form of legal cannabis or CBD. According to MRI-Simmons, 61 million people (1 in 4 US adults) now consume cannabis or CBD products on a regular basis. And as states work to recoup tax revenues, legalization and, ultimately, consumption will accelerate, creating new opportunities for brands in every consumer category.

 

“People of all lifestyles and life stages consume cannabis and CBD, making up one of the largest and fastest-growing consumer groups in the world,” said Chad Bronstein, CEO of Fyllo. “They represent a massive opportunity for marketers who want to reach an audience with both the scale and mindset to fuel growth.”

 

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

 

About Fyllo

The Fyllo Compliance Cloud is a suite of enterprise-grade software and services built for the complexities of highly regulated markets. We deliver end-to-end data, media, retail and regulatory solutions that leverage Fyllo’s leading technology to help organizations scale faster with trust and confidence in compliance. Learn more at www.hellofyllo.com.

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ad tech advertising Brand Advertising Branding

Undertone Takes Significant Step By Aligning Brand Story With Successful 2020 Company Strategy

(New York, February 1st, 2021) Today, Undertone – a leader in data-driven, Intelligent High Impact campaigns, unveils a fresh new brand narrative – including positioning and graphic identity – that fully captures the Company’s unique ability to converge the inseparable art and science of advertising to orchestrate campaigns that “break the impact barrier” by connecting with and inspiring consumers, brands and publishers alike.

Starting now, Undertone will go to market as offering “Intelligent High Impact” solutions across all channels –  including Interactive CTV – which was added to the Company’s product suite last year and helped drive the successful business results, as the market rapidly adopted the ability to break through the “attention wall” on virtually all screens and devices.

“This new company narrative beautifully captures what we’re about,” said Dan Aks, president of Undertone.  To deconstruct the statement, “high impact” is what Undertone’s eyeball-dominating creative has always done, while “intelligent” recognizes our strong underlying technology and AI-driven targeting, which have benefited from significant Perion R&D investment.”

“Undertone has been a pioneer in digital media for more than 20 years” added Aks.  “Our mission has remained unchanged – to crush KPIs with stunning and un-ignorable creative.  What has changed is rapid evolution of AI, machine learning, and overall data sophistication – which bring unprecedented speed and precision to the challenge’s brands face today: capturing, measuring and optimizing attention across all screens and formats.”

This new chapter for Undertone includes a completely new website, new marketing materials, standard operating procedures, and so much more. In addition, Undertone is now showcasing a brand new explanatory video that dramatizes how the Company breaks the impact barrier for brands.

Visit Undertone.com to check it out.

Reach out to us at tellmemore@undertone.com to find out how we can work together today.

About Undertone:

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

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ad tech advertising Brand Advertising brand awareness Creative High Impact

Undertone to Bring Its High-Impact Mobile Ad Units to the Ad Council’s #AloneTogether COVID-19 Campaign

Undertone, creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced today that it will be supporting the Ad Council. The effort is designed to extend the reach and impact of critical COVID-19 response messaging focused on social distancing and mental health.

#Alone Together is a national campaign launched shortly after the crisis began to focus on the importance of staying home and social distancing to slow the spread of COVID-19. The campaign recently evolved to focus on the effects of isolation on mental health and provide resources at AloneTogether.com.

“We are all in this together,” says Undertone President Dan Aks. ”But even if you’ve heard it before, remember that the advertising industry has a unique set of tools and skills to help educate and inform people during an emergency like this pandemic. We have a moral imperative to deploy those skills on behalf of the public. It gives us pleasure to support the Ad Council’s efforts.”

About Undertone

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.

For all press inquiries please contact Daniel Aks, President, Undertone daks@undertone.com

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ad tech advertising Brand Advertising Content Digital advertising High Impact Uncategorized

Unconflicted, Unparalleled, Uncompromising – Undertone Adds Connected TV Offering to Its Powerful Suite of Solutions

(Business Wire- New York, May 6th) Undertone, the pioneer of Creative Synchronized Digital Branding, today announced the release of its new, complete CTV solution powering the delivery of cross-screen brand storytelling across all connected devices and channels.

This introduction comes at a critical time for brands, because consumers are spending even more time than before the pandemic on CTV, while continuing to watch their tablets, smart phones, and laptops independently and sometimes simultaneously.

Undertone’s CTV platform delivers videos across premium channels, enabling brands to synchronize their messages at every stage of the users’ individual journey.

Further enhancing this new solution, Undertone, in partnership with TVadSync, has the ability to leverage custom ACR segments on CTV to drive incremental reach for advertisers’ linear TV buys. If users have seen a brand’s linear TV or CTV spot, Undertone can retarget those audiences across its High Impact suite to drive mid- and low-funnel digital metrics.

In summary…

Undertone is the full-service activation partner the industry has been waiting for, capable of driving performance across the full funnel.

Undertone’s offering is unconflicted because its breadth of solutions means it can offer the best campaign for each client, as opposed to competitors whose offerings are limited to CTV products and can only sell a single solution.

Undertone is unparalleled, because its partnership with TVadSync enables the integration of ACR data into its platform, offering far more robust, data-driven measurement and retargeting capabilities across Connected TV and high-impact display than have been available.

Undertone is uncompromising, because it is resolutely focused on enabling brands to tell, optimize and track their stories across all channels in real time. 

“We believe that the addition of this CTV solution – in concert with our TVadSync partnership – offers the most technologically sophisticated and brand-friendly platform available” said Undertone President Dan Aks. “With cord-cutters and “cord-nevers” representing a growing number of current consumers – a solution that links CTV to digital video, supported by our high-impact units, is what marketers need to stay ‘in sync’ with the rapid evolution of viewing habits.”

Agencies and brands are encouraged to reach out to their Undertone representative or email info@undertone.com to learn more.

About Undertone

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.

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ad tech advertising Brand Advertising Content Creative High Impact Video

Undertone Announces Automated Content Recognition (ACR) Virtual Panel Discussion

(NY, NY April 28, 2020, Business Wire) Undertone has announced Undertone Anywhere, a series of virtual panel discussions across a variety of current industry topics. On May 6th at 2pm EST, Undertone will host their first event, Understanding ACR, which brings together a virtual panel of speakers including ACR providers, industry experts, and brand representatives who are leveraging ACR technology.

The ACR space has recently jumped right to the top of brand/client discussions with the onset of social distancing guidelines and the COVID-19 pandemic, due to changes in media consumption across almost every demographic.

In this 1-hour panel discussion, we’ll explore the current ACR landscape and address industry capabilities, ACR strengths, challenges, and opportunities that brands have when leveraging this data.

Here they’ll also discuss what the current events regarding the coronavirus have had and will have on ACR data, and what the future might look like for this technology.

The webinar will be held via Zoom Webinars, and you can RSVP to the event and access the live stream details HERE.

Panelists: Ronan Higgins: CEO – TVadSync; Ken Norcross: Director, Business Development – Vizio/Inscape; Chris Dexheimer: Manager, Digital Media & Audience Development – HBO; Alex Ingenito: Director, Digital – Horizon Media (A&E Network)

About Undertone

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.