About Undertone
At Undertone, we always strive to be creative, innovative and impactful, from the engaging experiences we create for our brands down to our vibrant corporate culture. We are always finding ways to work harder and smarter in the best interest of our customers, to ensure a flawless execution every time. Our laser-focus on seamless campaign delivery and an overall quality experience makes our customers happy, and when they are happy, we have done our job.
About
Careers
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LEADERSHIP
Mike Pallad
President
Mike Pallad is President of Undertone & is responsible for the day-to-day operations & setting the strategic direction for the company.
Mike joined Undertone from Apple, Inc., where he held key sales management roles for Apple Music and iAd. He previously held executive-level
positions at Cumulus Media & Citadel Broadcasting, overseeing
national & network sales.
Mike holds a bachelor’s degree from Arizona State University &
resides in New York City with his wife & son.
Mike joined Undertone from Apple, Inc., where he held key sales management roles for Apple Music and iAd. He previously held executive-level
positions at Cumulus Media & Citadel Broadcasting, overseeing
national & network sales.
Mike holds a bachelor’s degree from Arizona State University &
resides in New York City with his wife & son.
Danielle Rollo
Chief Revenue Officer
Danielle Rollo serves as Chief Revenue Officer, overseeing Undertone’s global sales & sales support divisions & driving the company’s growth & performance. During her tenure at Undertone, she has served as Vice President of East Coast Sales & Vice President of Sales for North America.
Rollo joined Undertone in 2016 after six years at Apple Inc. as Head of Sales iAd, East. Before Apple Inc., Rollo worked for Live Nation as Vice President of Digital Advertising & Sponsorship & Director of Strategic Sales, East for IAC/InterActive Corp.
Danielle holds a B.A. in English literature from Kenyon College. A lifelong New Yorker, she currently resides in Brooklyn with her son & two dogs.
Rollo joined Undertone in 2016 after six years at Apple Inc. as Head of Sales iAd, East. Before Apple Inc., Rollo worked for Live Nation as Vice President of Digital Advertising & Sponsorship & Director of Strategic Sales, East for IAC/InterActive Corp.
Danielle holds a B.A. in English literature from Kenyon College. A lifelong New Yorker, she currently resides in Brooklyn with her son & two dogs.
Miki Kolko
Chief Technology Officer
Miki Kolko has served as Perion’s Chief Technology Officer since January 2015. He has over 19 years of experience in internet & big data technologies & previously served as Vice President of Data at Perion, Undertone's parent company. Before this, Miki served as Vice President Data at LivePerson (NASDAQ:LSPN) & held various engineering management positions across technology organizations. He founded three enterprise software & internet B2C startups.
Miki holds an MSc in computer science from Tel Aviv University and a B.A. in mathematics & computer science from Bar Ilan University.
Miki holds an MSc in computer science from Tel Aviv University and a B.A. in mathematics & computer science from Bar Ilan University.
Lori Mason
General Counsel
As general counsel of the Americas, Lori Mason heads up Undertone’s legal team. She is responsible for transactional operations, compliance, & all legal matters for the company.
Lori has over 18 years of experience as a legal & business professional, with several years as general counsel for digital media organizations. She is a business-first lawyer with a broad knowledge of various sides of media, from content to agency to tech. She joined Undertone most recently from Complex Media where she steered its acquisition to Verizon-Hearst Media Partners. Before working at Complex, Lori served as general counsel for Blue State Digital, a WPP agency.
Lori holds a bachelor’s degree, with honors, & a master's degree in philosophy from the University of Colorado, Boulder, & a law degree from Brooklyn Law School. She lives in Brooklyn, NY with her husband & children.
Lori has over 18 years of experience as a legal & business professional, with several years as general counsel for digital media organizations. She is a business-first lawyer with a broad knowledge of various sides of media, from content to agency to tech. She joined Undertone most recently from Complex Media where she steered its acquisition to Verizon-Hearst Media Partners. Before working at Complex, Lori served as general counsel for Blue State Digital, a WPP agency.
Lori holds a bachelor’s degree, with honors, & a master's degree in philosophy from the University of Colorado, Boulder, & a law degree from Brooklyn Law School. She lives in Brooklyn, NY with her husband & children.
Ran Cohen
Senior Vice President, Product
Ran Cohen is the Senior Vice President of Product, leading Undertone's product innovation & vision. He is a practical innovation expert with the ability to create exciting vision & turn it into a business reality. For more than 14 years, Ran has applied his business & product development skills to build new opportunities for leading interactive brands & is responsible for multiple breakthrough innovations in online advertising.
Before joining Undertone, Ran held multiple executive roles, including co-founding & serving as President of Legolas Media (acquired by Undertone). He also worked at Sizmek (FKA Eyeblaster/MediaMind) as Vice President, Product & Business Development.
Ran holds a bachelor’s degree in economics from The Hebrew University & a Master of Business Administration from Tel Aviv University.
Before joining Undertone, Ran held multiple executive roles, including co-founding & serving as President of Legolas Media (acquired by Undertone). He also worked at Sizmek (FKA Eyeblaster/MediaMind) as Vice President, Product & Business Development.
Ran holds a bachelor’s degree in economics from The Hebrew University & a Master of Business Administration from Tel Aviv University.
Louise Peddell
Vice President, Human Resources
Louise Peddell, Undertone’s Vice President of Human Resources, is a seasoned executive with extensive experience in building effective HR infrastructure and strategies to maximize employee engagement, productivity, retention, and job satisfaction.
Louise joined Undertone from Movable Ink, where as VP of People, she built a comprehensive HR infrastructure that allowed the company to grow and scale. Prior to that, she led the HR team at Booker Software and began her career at Deloitte, holding a leadership position of Northeast Regional Human Resources Director. She was honored with Deloitte & Touche’s Outstanding Contribution Award for her achievements in company culture, growth, and employee satisfaction. Louise earned a bachelor of science degree with honors in Communications from New York University. She resides in New Jersey with her husband and daughter.
Louise joined Undertone from Movable Ink, where as VP of People, she built a comprehensive HR infrastructure that allowed the company to grow and scale. Prior to that, she led the HR team at Booker Software and began her career at Deloitte, holding a leadership position of Northeast Regional Human Resources Director. She was honored with Deloitte & Touche’s Outstanding Contribution Award for her achievements in company culture, growth, and employee satisfaction. Louise earned a bachelor of science degree with honors in Communications from New York University. She resides in New Jersey with her husband and daughter.
Newsroom
NYC
New York
340 Madison Avenue 8th Floor
New York, NY 10173
Phone 212.685.8000
Fax 212.685.8001
ATL
Atlanta
675 Ponce de Leon Ave NE
Suite 8500
Atlanta, Georgia 30308
CHI
Chicago
200 North LaSalle Street
Suite 2400
Chicago, IL 60601
Phone 312.533.2300
Fax 312.533.2298
BOS
Boston
8th Floor
745 Atlantic Ave
Boston, MA 02111
LA
Los Angeles
12655 W Jefferson Blvd
4th Floor
Los Angeles, CA 90066
ISR
Israel
Azrieli Center, Building A
26 HaRokmim St.
Holon, 5885849
Israel
DC
Washington DC
1200 18th Street, N.W. Suite 701
Washington, D.C. 20036
Phone 202.556.2027
DAL
Dallas
1722 Routh Street 9th Floor
Suite 900
Dallas, TX 75201