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Research

Unleashing Emotional Power in Digital: How Creative Wins

Our latest white paper analyzes the importance of emotion in advertising and why it makes Undertone’s creative work so impactful in driving business results.

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Creative

Unleashing Emotional Power in Digital: How Creative Wins

Eliciting emotion through unique creative has long been a key objective of advertisers, but the digital advertising industry has, for the mo...

Research

Industry/Consumer Pulse: Ad Quality Study

Today’s digital consumers are inundated with content. In order to connect, brands must create advertising experiences that are relevant, u...

High Impact + Whitepaper

High Impact Across Screens

Research proves that high impact is more effective at achieving brand metrics than standard display on desktop, but what about on smartphon...

Whitepaper

Attention Whitepaper

For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success m...

Infographic

Programmatic Trends

If digital advertising had a word of the year, 2014’s might well have been “programmatic”. But underneath all the buzz, what’s reall...

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