New York, NY * September 10, 2015 * Undertone, a leader in cross-screen digital advertising solutions for brands, today announced the promotion of Sal Candela to Global VP, Agency Strategy and Partnerships.
In this new role, Candela will be responsible for leading Undertone’s strategic, senior-level relationships with agencies and holding companies. Under his leadership, the company will grow its ability to conduct agency-level deals and partnerships, as well as offer a deeper level of proactive, strategic solutions for holding companies and brands. Additionally, Candela will continue to lend his mobile expertise to shape the development of Undertone’s product roadmap and thought leadership.
“In previous roles I’ve helped brands and agencies navigate the complex world of mobile advertising, and with Undertone’s evolution into a mobile-first company, this new position feels like a natural progression,” Candela said. “There’s no question that agencies today are seeking unique relationships with influential partners that allow them to co-create advertising solutions. I’m extremely excited to build those deeper relationships that will enable agencies and holding companies to best utilize Undertone’s suite of brand solutions.”
Candela joined Undertone in early 2013 as VP, Mobile Strategic Sales. Over the past two years, he has been responsible for shaping Undertone’s mobile strategy and educating both clients and Undertone colleagues about mobile advertising, marketplace demand, and digital trends. Prior to Undertone, Candela led mobile strategy at PHD. He is a respected and sought-after speaker in the mobile and emerging media space. In 2012, he was recognized as one of the most influential people in advertising as one of the AdWeek 50.
“Sal has been a key leader at Undertone and has brought his expertise to many of our conversations with senior agency leadership,” commented Undertone CRO Greg Glenday. “He has the respect, relationships, and knowledge to bring deep value to both Undertone and to our clients in this new role. Sal has already brought world class work to Undertone’s mobile offering and strategy, and I couldn’t be more excited that he’s accepted this new position to help us accomplish even more on a global scale.”
Undertone is the leader in high quality cross-screen digital brand advertising at scale. Our proprietary high impact advertising formats enable brands to stand out online and engage users with stunning creative experiences on top mobile and desktop properties. Through our innovative technology platforms, we deliver attention-grabbing advertisements on every device through traditional and programmatic methods while aggressively protecting advertisers from digital advertising fraud. Learn more at www.undertone.com.