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News

Newly Created Role Signals Undertone’s Commitment to Mobile as Part of its Multi-Screen Strategy
New York • April 17, 2013  • 

Undertone, which creates digital advertising solutions for brands, today announced the appointment of Sal Candela as Vice President, Mobile Strategic Sales. In his newly created role, Candela will be responsible for shaping Undertone’s mobile strategy and driving mobile ad sales amongst agencies and brands. Candela’s appointment follows a period of sustained growth in Undertone’s mobile business. The company enjoyed average sequential quarterly growth of more than 135% for the year 2012.

New York • March 13, 2013  • 

Undertone, which creates digital advertising solutions for brands, has further strengthened its executive team with the appointment of Corey Ferengul as Chief Operating Officer and the promotion of Fred Mather from Chief Revenue Officer to President, Sales and Operations.

New York • February 21, 2013  • 

Undertone, which creates digital advertising solutions for brands, today released the findings of a Rising Stars research study that reveals awareness levels and buying intentions of agencies, marketers and publishers. The six Rising Stars ad units – Billboard, Portrait, Pushdown, Filmstrip, Sidekick and Slider – were released by the IAB in 2011. Undertone’s study is the first to gather perceptions of the units from both the buy and sell-side.

Undertone campaigns guaranteed to exceed aggregated industry benchmark for viewability
New York • February 5, 2013  • 

Undertone, which creates digital advertising solutions for brands, today announced the launch of the Undertone Viewable Impression Guarantee™, offering the assurance that advertiser campaigns running across Undertone’s Preferred Publisher Portfolio™ will beat an aggregated industry benchmark for display ad viewability. The working definition of a viewable impression from 3MS (Making Measurement Make Sense) is a display ad unit that is fifty percent in view for at least one second.  

London • January 22, 2013  • 

Undertone, which creates digital advertising solutions for brands, today announced the appointment of Cameron Hulett as Executive Director for Europe, the Middle East, and Africa. In this newly created role, Hulett will lead Undertone’s EMEA team and will oversee the company’s operations throughout the region. Hulett will be based at Undertone’s EMEA headquarters in London and will report to Founder and CEO, Michael Cassidy.

New York • December 6, 2012  • 

Undertone, which creates digital advertising solutions for brands, today unveiled research into online video advertising that reveals the impact that an ad’s playback method and the quality of the site it appears on have with viewers’ overall reactions. The study was conducted in partnership with IPG Media Lab and utilized eye tracking, facial coding and panel surveys to measure reactions to video advertising.

New York • November 13, 2012  • 

Undertone, which creates digital advertising solutions for brands, today announced that Robert Schwartz has joined the company as Senior Vice President of Corporate Strategy and Business Development.

Money-Back Guarantee Ensures That All User-Initiated Video Campaigns Purchased Through Undertone Are Delivered As Sold
New York • September 9, 2012  • 

Undertone, creator of digital advertising solutions for brands, today announced the launch of the Undertone Video Guarantee, which offers a $50,000 money-back promise that advertisers who contract for user-initiated video ad inventory will only receive user-initiated streams.

New York • August 26, 2012  • 

Undertone, which creates digital advertising solutions for brands, today announced the appointment of Joe Del Toro as CFO and Wayne Gattinella as non-executive board director.

Multi-screen, Multi-format Product Enables Advertisers to Reach Audiences with a Concentrated Impression Blast During Key Time Periods
New York • June 12, 2012  • 

Undertone, which creates digital advertising solutions for brands, today announced the launch of TimeBlock™, a new product that delivers a concentrated blast of Undertone’s video, high impact and display impressions across the Web, mobile and tablet.

* Q3 2011 compared to Q3 2010
† Q1 2011 compared to Q1 2010
‡ comScore Video Metrix, September 2010