Future Proof LabsSM
Undertone’s Future Proof LabsSM keeps advertisers ahead of tomorrow’s branding challenges with groundbreaking consumer research around the next wave of marketing technology.
If there’s a better way to do it, we’ll find it. While competitors may conceptualize possible solutions, our focus is on building real prototypes and proof-of-concepts. Our goal is to explore emerging marketing technology that helps our clients stand apart from competitors.
Areas of Exploration
Interactive in-store kiosks & displays (digital signage, billboards, & more)
Integrated DOOH cameras can determine gender, mood, and approximate age to customize messaging
BLE-enabled devices can send coupons to your phone; mapping apps can offer indoor navigation and more
Disruptive multi-device ads via Connected TVs, smartphones, tablets & more
NFC, Beacons, Smart Watches, Fitness bands, Sewn-in clothing identifiers
The Mobile Lab
An extension of Future Proof Labs hosted in a traveling RV, the Mobile Lab tours the U.S. visiting brands and agencies. Hands-on demonstrations of emerging technologies and their advertising applications are featured, including optical recognition, wearables, beacons, digital out of home, and connected appliances.
Your brand + future proof labs
Our Future Proof Labs include a diverse lineup of emerging ad technology demonstrations, research studies, and partnership opportunities that can feature your brand.
Ways to Participate:
Proof-of-concept; complimentary opportunity for select clients in exchange for press participation
First-looks + Exclusives
Paid opportunity for selected clients to test market viability
Prototypes + Solutions
Custom proof-of-concept solution based on customer objectives
Primary research initiatives to help clients with discovery and user testing
Future Proof RV
Prominently featured in demos on the Future Proof RV