Mobile Rising Stars

IAB-endorsed suite of mobile ad formats providing the canvas for the next generation of mobile brand advertising.

Format Specifications

Device

Tablet

Smartphone

Features

Social

Video

Expandable

Content

KPI

Awareness

100% SOV

Engagement

Performance Benchmarks

CTR

0.0[Mobile Rising Stars]
0.0 [Standard Display]

INTERACTION TIME

0.0[Mobile Rising Stars]
0.0 [Standard Display]

ENGAGEMENT RATE

0.0[Mobile Rising Stars]
0.0 [Standard Display]

Rising Stars

The IAB’s Billboard, Filmstrip, Portrait, and Pushdown all provide rich desktop experiences with interactive canvases.

Format Specifications

Device

Desktop

Features

Social

Expandable

Content

KPI

Awareness

100% SOV

Engagement

Performance Benchmarks

CTR

0.0[Rising Stars]
0.0 [Standard Display]

INTERACTION TIME

0.0[Rising Stars]
0.0 [Standard Display]

ENGAGEMENT RATE

0.0[Rising Stars]
0.0 [Standard Display]