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Uncategorized @en-uk

Quality Matters—Including on Mobile

Quality content affects digital ad effectiveness on the Web; does the same hold true for mobile? Michael Nevins, Undertone’s VP of Mobile,...

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Uncategorized @en-uk

Webcast: Understanding Drivers of Standout Video Experiences

On December 6, Undertone and IPG Lab co-hosted a webcast to present our new research on the drivers of standout video experiences. Missed it...

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Uncategorized @en-uk

What Drives Standout Video Experiences?

At Undertone, we pride ourselves on delivering the best possible brand experiences across different digital ad formats, including video. But...

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Uncategorized @en-uk

Oversupply

There is a lot of interesting debate happening across the industry right now. From a display advertising perspective, the notion of programm...

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Uncategorized @en-uk

What Publishers Can Learn From Ziff Davis

The recent announcement that Ziff Davis was acquired by cloud-computing provider j2 Global came as somewhat of a surprise. By all accounts, ...

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