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In the News

Lucky 13: Aicha Srour, Undertone

Aicha Srour, international group sales director at Undertone EMEA, is still looking for the perfect work/beach-life balance....

Advertising Trends of 2017 from the Industry

When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. ...

What next for the media industry? 2017 revealed (part 2)

In the second of two parts, media leaders reflect on the year gone by - and offer their thoughts on what 2017 will have in store...

Undertone Launches Expandable Teaser Ad Unit

Ad tech firm Undertone has launched its Expandable Teaser ad format following successful beta testing with clients including BMW and Major L...

The full-screen revolution: Are we seeing a new standard emerging with Facebook’s Canvas, Instagram stories and Snapchat ads?

Snapchat is poised to surpass both Twitter and Pinterest by the end of the year, reaching 150 million users. So the decision to expand its a...

High impact advertising: Undertone’s Rob Garber talks Facebook Canvas and attention-grabbing ad formats

Every day, each of us is exposed to thousands of advertising messages but we ignore the vast majority. New types of ad formats which are lar...

Marketing’s new creativity

We talk to marketers about the tension between programmatic marketing and the creative parts of the role – how do they bring imagination a...

Why high impact advertising is the jewel in the marketing crown

In the battle to capture a few seconds of consumers' fleeting attention spans, there is a key weapon that should be part of your marketing a...

Taking Charge in the Wild West Era of High Impact Advertising

Think back on all of the media you consumed yesterday - as a consumer, how many marketing messages do you think you saw? The estimated numbe...

Taking Charge in the Wild West Era of High Impact Advertising

Think back on all of the media you consumed yesterday - as a consumer, how many marketing messages do you think you saw? The estimated numbe...

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