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ad tech advertising data Digital advertising High Impact marketing Retail

Undertone Hires Ben Flaccus to Lead New Retail and CPG Commerce Division

September 7th, 2022, NEW YORK – Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Ben Flaccus as Managing Director of Retail. In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners. Prior to joining as Managing Director, Flaccus served in a consultancy role for Undertone for two years.

Flaccus brings nearly two decades of deep and broad experience in advertising technology and data, including leadership roles in both startups and established companies. He played a key role in developing a solution to demonstrate the efficacy of video in delivering performance against omnichannel outcomes while helping retailers deliver metrics they care about, including return on advertising spend (ROAS).

“Ben’s contributions to innovative product design are driving up to 19x returns for retail advertisers. His ability to help develop and deliver personalized solutions that our clients can activate and immediately demonstrate performance against, makes him the perfect person to lead Undertone’s Retail & CPG Commerce division,” said Dan Aks, President of Undertone. “Ben has a deep understanding of how more relevant, dynamic content, messaging and offers drive the outcomes that matter most to advertisers while yielding unique and actionable insights. He will be a tremendous asset to our growing team.”

“Undertone has a great reputation and name recognition in market,” said Flaccus. “I’m excited to build on this foundation with a new suite of retail and CPG solutions.  We can now combine Undertone’s High Impact, cross-channel ad formats with best practices around personalized and localized content, dynamic messaging and real-time offer curation and distribution. The result is more relevant, full-funnel ad experiences that deliver consistent performance against omni-channel sales goals and drive ROI.”

Among Undertone’s core competencies is its ability to create engaging, interactive, and high impact advertising experiences across display and video and combine those experiences with a set of best practices around personalization, localization, and integration of real time offer content to drive omnichannel outcomes that retail and CPG partners look for. Undertone leverages proprietary data to inform not just who they talk to but also what they say to the consumer to deliver relevant offers across all channels, including CTV that users will engage with and see.

“Ben has been a tremendous asset to the Undertone team since joining as a consultant two years ago, helping to innovate and develop cross-channel retail and CPG solutions for our clients” said Doron Gerstel, Perion CEO. “He is passionate, informed, respected and will be an inspirational member of our team as we continue to grow this division and provide solutions that bring real value and ROAS to our clients.”

Find more information on Undertone’s Retail & CPG Commerce Division email: retailmarketing@undertone.com

About Perion Network Ltd.
Perion is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising. These channels are brought together by Perion’s intelligent Hub, which integrates the company’s business assets from both sides of the open Web, providing significant benefit to its brands and publisher customers.

For more information, visit Perion’s website at www.Perion.com.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

 

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ad tech advertising Retail

Undertone Launches its ‘Shoppable High Impact’ Technology Solution, Enabling Consumers To Add Products To Retailers’ Carts From Directly Within Ads

 

In partnership with SmartCommerce, the Click2Cart®-enabled capability allows shoppers to utilize a single click-to-cart function, providing advertisers with consistently updated data on consumer purchases.

“The activation process was simple, and we love how easy it is for users to shop our products from directly within the ad,” reports Centro

 

NEW YORKAug. 24, 2021 /PRNewswire/ — Undertone, a Perion Network Ltd. (Nasdaq: PERI) company and the leader in data-driven, intelligent high impact campaigns, today announced the launch of its latest initiative in partnership with SmartCommerce, Shoppable High Impact. The innovative technology solution allows shoppers to add products directly to a retailer’s cart with just one click on all of Undertone’s ad formats, including Interactive CTV.

Undertone combined its Intelligent High Impact formats with SmartCommerce’s digital carting technology to allow consumers to shop from Undertone’s ad units. By leveraging the Click2Cart® functionality, users are able to add products to their cart with one click on an ad. For brands that want to give their consumers more choice, shoppers have the option of choosing their preferred retailer and product from within the ad. Undertone’s award-winning in-house creative division custom designs each creative experience so that it is entirely unique.

“We recognize the importance of making the online shopping experience more seamless for consumers and more effective for brands,” said Dan Aks, president at Undertone. “Our Shoppable High Impact is the future of digital shopping. It includes a simple activation process for users to shop directly within an ad, giving a choice of retailers and products. In just one experience, we saw a carting rate of almost 3% and more than 27,000 products added to carts. With this functionality, we are creating a unique and optimal shopping experience not only for consumers, but also for brands.”

The technology behind Shoppable High Impact helps brands drive purchases by connecting ad experiences directly to add-to-cart functionality. This gives brands the ability to obtain and optimize data that is always being updated, creating a more personalized shopping experience. Further, SmartCommerce will automatically detect a retailer stock status in real time and provide the closest alternative if an item is out of stock, preventing the user from searching elsewhere.

“Undertone’s shoppable formats were perfect for helping us drive purchases at Target. The high impact experiences were large enough to showcase multiple product SKUs, while the single-click-to-cart functionality allowed people to add a product to their cart with only one click,” said Jane Frye, director of client and media services at Centro. “The activation process was simple, and we love how easy it is for users to shop our products from directly within the ad. Can’t wait to run another campaign soon!”

“Undertone’s Intelligent High Impact units put the right message on the right screen for the right consumer at the right time to drive performance – not just awareness.  We are thrilled to be aligned with such an innovative and smart partner, particularly as consumer habits are so rapidly evolving,” noted Jennifer Silverberg, SmartCommerce CEO.

For more information on Undertone’s Shoppable High Impact, visit https://www.undertone.com/solutions/data-tech-measurement/.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About SmartCommerce
Click2Cart® is a trademark of SmartCommerce, the provider of Click2Cart services. SmartCommerce is an AI-based data platform that acquires and optimizes real-time retailer product data to power frictionless eCommerce volume for CPG manufacturers and their retailer partners. Optimized for the way consumers actually discover and choose CPG products online, SmartCommerce’s core Click2Cart solutions have helped consumers cart over $1Billion of products from brand websites, ads, social media posts and more in the last 12 months. To learn more about the SmartCommerce Click2Cart technology, please visit: https://www.smartcommerce.co/ 

About Perion
Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

SOURCE Undertone