The X-Files

UMotion | The X-Files

Overview

The client wanted a mobile-first experience to draw users in through participatory engagement. To drive action, the PIXL Studios team leveraged smartphones’ native “shake” functionality to create a Magic 8 Ball effect and serve an X-Files trailer each time the user shakes their phone.

Ad Format
UMotion
Features
Devices

CTR

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INTERACTION TIME

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ENGAGEMENT RATE

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