Ritz Crackers

Screen Shift | Ritz Crackers

Overview

Undertone’s unique #teamsweet vs. #teamspicy Super Bowl concept helped us win two IAB MIXX awards for Ritz Crackers.

“By incorporating a playful animation and Pinterest recipes, we created a friendly rivalry between the two flavors and added pizzazz to the classic Ritz aesthetic, driving high user engagement.”- Jess Helm, Art Director

Ad Format
Screen Shift
Features

Recipe Lists, Social Sharing, Pinterest

Devices
desktop + tablet + phone

CTR

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INTERACTION TIME

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ENGAGEMENT RATE

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