Perrier

Screen Shift | Perrier

Overview

Undertone’s clever cross-screen creative concept for Perrier’s “Street Art” campaign won the 2015 Mobile Mafia award for “Best Creative.”

When we received the “Inspired by Street Art” assets, I immediately knew I wanted to invoke the same bold & gritty, artistic spirit the street artist’s created for these limited edition bottles. The client wanted to include the user in the overall experience through interaction and participation. By making one simple change—changing the cursor’s icon to a spray paint can we added an—we added an extra layer of creativity and drove sky-high engagement levels.” -Dayna Hall, Art Director

Ad Format
Screen Shift
Features

Creative Reveal, HTML5 Video

Devices
desktop + tablet + phone

CTR

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INTERACTION TIME

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ENGAGEMENT RATE

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