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Why Consumers Might Shed Wearables by 2020 and How Sensors Can Shape the Future of Ads

Speaking as the entire wearable technology armada descends on Las Vegas for CES 2016, Eric Franchi, co-founder of digital advertising firm U...

Israeli Firm Perion Acquires Undertone for $180 Million

Israeli marketing software company Perion Network Ltd. has acquired the U.S.-based digital advertising company Undertone in a deal valued at...

What Digicel’s Next-Level Ad-Blocking Means for Adland

With fewer than 14 million cellphone customers in the Caribbean and South Pacific, Digicel's recent decision to block mobile ads that don't ...

The Ad Blocking Arms Race Has Begun

In Internet years, ad blocking has been around since time immemorial. The Danish developer Henrik Aasted Sorensen created the first popular ...

Web Publishers Aren’t Feeling the Heat from Mobile Ad Blocking — Yet

In the first week since Apple enabled ad blocking on its mobile phones, the Armageddon feared in the press hasn’t come to pass—at least ...

Kenneth Cole is Revamping Its Brand Identity by Embracing Its Activist Past

For years, Kenneth Cole has used his fashion brand's advertising to raise awareness of various social causes—in the early years, it was A...

Yes, There Is a War on Advertising. Now What?

Apple has been scaring up apocalyptic predictions for the future of advertising ever since it said its forthcoming mobile operating system w...

Verizon Unit AOL Acquiring Millennial Media in Bid toPlace More Ads on Smartphones

Verizon unit AOL has agreed to buy pioneering mobile advertising firm Millennial Media for $238 million, as consolidation in the ad tech wor...

Today Marks the Start of a Huge Event that Affects the Entire Digital Advertising Industry

From today (September 1,) Google's Chrome browser will begin blocking Adobe Flash ads, favoring HTML5 ads instead....

TV Networks Confront Ad Blockers Erasing Their Commercials Online

The rise of ad blocking online has worried marketers and web publishers alike, but even TV networks are having to confront the disruptive te...

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