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Audience Ignition

Undertone’s Audience Ignition is a unique approach to targeting that combines content and audience data in a way that leverages consumers’ interests and passions to maximize receptivity. Our robust suite of data targeting capabilities (highlighted below) is complemented by in-depth consumer insights including psychographic information, behavioral attributes and ad receptivity in online environments. Ongoing content analysis leverages 31 billion monthly behavioral data points and insights from thousands of prior campaigns to deliver dynamic content optimization that makes data targeting work harder and smarter.

Purchase-Based Targeting

Leverage a combination of online and offline purchase data to deliver your message to consumers who are most likely to buy your products.

Retargeting

Use site, search or creative retargeting to reach users who have shown an interest in your product or service.

Dynamic Targeting

Leverage real-time conditions including weather, market fluctuations, fuel prices and lottery jackpots to deliver a more relevant and timely message.

Contextual Targeting

Increase relevance by targeting your ads based on the actual content of a given web page.

Audience Targeting

Reach niche audience segments developed and refined through a combination of first- and third-party data.

Behavioral Targeting

Anonymously identify and target users based on prior Web surfing activities.

Channel Targeting

Reach and engage audiences based on the type of content they consume.

TimeBlock™

Maximize awareness with concentrated delivery when timing matters.

Undertone TV Targeting

Target audiences based on TV viewing behavior to extend reach or increase frequency.

Social Targeting

Reach social audiences on brand-safe content.

Geo Targeting

Leverage DMA and region to reach users in specific areas.

Demographic Targeting

Find consumers that meet specific criteria such as age, gender, household income and education.